Killed in a squalid room in a Bolivian jungle, the revolutionary’s image inspired millions to bring down tyrants, throw out invaders and rise against autocrats and that is Che’s success. But, in a new age, Che is at the centre of a consumerist society – found on cups, bottles, posters and even on beverages and though this upsets hard line socialists, the truth is that as the world evolves, the iconic revolutionary is also changing his disciples and empowering a new revolution. Writes Towheed Feroze Details…
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